Paid Search and SEO Manager

Job Summary

A company is looking for a Paid Search/SEO Manager to oversee and optimize search channels.

Key Responsibilities

• Manage and optimize paid search campaigns across Google Ads and Microsoft Ads, including budget allocation and keyword strategy
• Develop and execute organic search strategies, including technical SEO and content development
• Collaborate with analytics and creative teams to ensure cohesive reporting and messaging across channels

Required Qualifications

• 6+ years of experience in paid search and SEO, preferably in DTC or e-commerce
• Expertise in Google Ads, Google Merchant Center, and Microsoft Ads
• Experience managing an annual search budget of $3M+ with proven efficiency gains
• Strong understanding of incrementality and attribution in search marketing
• Proficient in data analysis using Looker