Paid Search and Social Media Specialist

Job Summary

A company is looking for a Paid Search and Social Media Specialist.

Key Responsibilities:

• Develop paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc
• Optimize paid search campaigns with thorough keyword research
• Create engaging and relevant content for social media platforms

Required Qualifications:

• Expertise in paid search to generate industry standard return on ad spend (ROAS)
• Experience managing a company's social presence to increase recognition and engagement
• Ability to craft marketing strategies based on target market segments and competitive landscape
• Experience conducting alternative media research for new areas of investment