Paid Search Channel Director

Job Summary

To enhance the agency's Paid Search Media offering, the full-time salaried Paid Search Channel Director will manage campaign activation, optimize performance marketing strategies, and lead cross-functional collaboration while driving talent development and operational excellence.

Key responsibilities

• Define and refine standardized processes for quality and efficiency in campaign execution
• Establish advanced optimization frameworks and develop tactical plans for clients
• Provide thought leadership and represent the agency at industry events to elevate market presence

Required qualifications

• Bachelor's or advanced degree in Communications, Public Relations, Marketing, or a related field
• 8+ years of experience in digital marketing, including 5+ years in a leadership role
• Significant experience with Paid Search campaign activation and budget management over $100k
• Experience with AdTech tools such as Google Analytics and Campaign Manager
• Agency experience and familiarity with highly regulated industries preferred