Paid Search Manager

Job Summary

A company is looking for a Paid Search Manager to lead and optimize Google Ads and Microsoft Ads programs.

Key Responsibilities

• Develop, manage, and optimize paid search strategies focused on membership acquisition and profitable growth
• Execute and optimize campaigns in collaboration with agency and ad platform partners while aligning with the marketing calendar
• Own reporting and insights generation on campaign performance, ensuring alignment with growth targets and budget forecasts

Required Qualifications

• 5-7 years of marketing experience, with 4+ years in managing paid search channels
• Proven ability to drive acquisition and revenue growth through SEM strategies
• Deep understanding of Google Ads and Microsoft Ads platforms, including bidding strategies and audience targeting
• Experience with value-based bidding models and performance metrics
• A bachelor's degree in marketing, business, analytics, or a related field is preferred