Paid Search Manager

Job Summary

A company is looking for a Paid Search (SEM) Manager, Remote.

Key Responsibilities

• Take end-to-end ownership of campaign setup, management, and optimization across Google Ads and Microsoft Ads
• Manage keyword strategy and build robust negative keyword lists to improve efficiency
• Collaborate with the creative team to optimize YouTube performance based on retention rates and conversion data

Required Qualifications

• Deep, hands-on mastery of Google Ads and Microsoft Advertising with a track record in D2C environments
• Proven experience managing YouTube for conversions, focusing on direct-response strategies
• Proficiency with 1st party analytics tools and experience with multi-touch attribution platforms
• Resourcefulness in utilizing available tools to demonstrate value and track down necessary information
• Data-driven mindset, making decisions based on metrics and performance targets