Paid Search Manager

Job Summary

Seeking a strategic and proactive Manager of Paid Search, the full-time position will lead SEM strategy and performance, managing a portfolio of DTC and ecommerce clients while overseeing planning, execution, and optimization of paid search initiatives across Google Ads and Microsoft Ads.

Key responsibilities:

• Oversee media buying and optimize campaign performance within Google Ads and Microsoft Ads for DTC ecommerce businesses
• Facilitate successful client onboarding and develop initial digital marketing strategies, ensuring smooth transitions to junior team members
• Monitor key performance metrics, ensuring budgets are maintained while driving client success and identifying new opportunities

Required qualifications:

• 2-4 years of in-platform experience with Google Ads; Bing experience is a plus
• Experience working with DTC/ecommerce businesses and optimizing product feeds
• Strong strategic thinking skills with the ability to implement innovative digital marketing strategies
• Analytical skills to interpret large data sets and provide actionable insights
• Excellent communication skills, with the ability to present complex information clearly and persuasively