Paid Search Marketing Analyst

Job Summary

Detail-oriented and data-driven, the full-time remote Paid Search Marketing Analyst will manage and optimize client advertising campaigns, primarily focusing on Google Ads, while collaborating with internal teams to drive measurable results.

Key responsibilities

• Execute and optimize paid search campaigns and conduct keyword research during onboarding and launch phases
• Analyze campaign performance, providing actionable recommendations to improve ROI and support monthly client reporting
• Write and test ad copy, advise on landing page strategy, and maintain organization through project management tools

Required qualifications

• 3+ years of experience managing digital advertising campaigns, with a focus on paid search
• Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting
• Experience managing multiple client accounts simultaneously, preferably in an agency setting
• Google Ads Certification (Search required; Display preferred)
• Familiarity with Google Analytics, Google Tag Manager, and Google Search Console is a plus