Paid Search Marketing Consultant

Job Summary

Seeking senior freelance Paid Search Marketing Consultants to manage and scale non-branded search programs for fintech clients, with a focus on daily execution across Google Ads and Bing, in a remote capacity for contract projects ranging from 10 to 40 hours per week.

Key responsibilities

• Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing
• Drive efficient volume against growth targets, focusing on improving cost per acquisition or cost per funded account
• Design and run rigorous incrementality tests to evaluate channel and campaign contribution

Required qualifications

• Senior manager level or above, with substantial hands-on paid search experience
• Fintech experience required; equivalent experience in other regulated financial services considered in exceptional cases
• Experience managing mid six figures per month in paid search spend in a mid-market or enterprise account
• Proven track record of taking a channel from zero to one, including rigorous testing and validation frameworks
• Strong analytical skills with the ability to translate performance data into actionable recommendations for senior stakeholders