Paid Search Marketing Manager

Job Summary

A company is looking for a Paid Search Marketing Manager.

Key Responsibilities

• Manage and optimize Responsive Search Ads (RSA) and Dynamic Search Ads (DSA) across multiple brands
• Define smart bidding strategies and oversee attribution tracking and conversion infrastructure
• Conduct performance analysis and create dashboards to provide insights into campaign effectiveness

Required Qualifications

• Experience with Google Ads and Bing paid search management
• Proficiency in data analysis and familiarity with spreadsheets and dashboards
• Understanding of conversion tracking, event tracking, and attribution models
• Ability to work in a fast-paced environment and make data-driven decisions
• Experience with AI tools for ad copy generation and campaign optimization