Paid Search Marketing Specialist

Job Summary

A company is looking for a Paid Search Marketing Specialist who will manage search and shopping campaigns to enhance customer acquisition.

Key Responsibilities

• Optimize keywords and bid strategies within Google Adwords for various products
• Develop and execute conversion rate optimization strategies using data analysis
• Monitor performance across search channels to identify growth opportunities

Required Qualifications

• 2-4 years of experience in digital marketing, specializing in search engine marketing
• Proven track record of managing multiple projects simultaneously
• High competency in Excel/Google Sheets
• Experience driving A/B tests
• Experience with cloud-based CRM solutions is a plus