Paid Search Media Analyst

Job Summary

Data-driven and conversion-focused, the full-time Paid Search Media Analyst will manage and optimize paid media campaigns across search, display, and social platforms while working remotely to achieve client KPIs and drive revenue growth.

Key responsibilities

• Build, launch, and optimize paid media campaigns, adjusting budget allocation to maximize return on ad spend (ROAS)
• Continuously monitor and analyze campaign performance to uncover insights and refine targeting strategies
• Lead client presentations and reporting on key metrics, proposing new growth opportunities aligned with business goals

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field, with 2+ years of experience in digital media planning or automotive marketing
• Active certifications in Google Analytics and Google Ads, with proficiency in major ad-serving platforms
• Proven capability to manage programmatic digital media campaigns across diverse channels
• Strong analytical skills to research industry statistics and analyze performance data
• Exceptional writing and collaboration skills for creating marketing copy and engaging with cross-functional teams