Paid Search Media Manager

Location: Remote
Compensation: To Be Discussed
Staff Reviewed: Fri, Feb 09, 2024
This job expires in: 11 days

Job Summary

A company is looking for a Paid Search Media Manager.

Key Responsibilities:
  • Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys aligned with the communication strategy, customer journey, and audience insights
  • Understand client's business goals and customer journey to develop comprehensive Search media activation plans aligned with their goals
  • Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes

Qualifications:
  • 3+ years in direct response, or growth marketing environments and/or working with brands directly
  • Solid understanding of marketing objectives, pixel strategy and how different channels & tactics influence consumer behaviors
  • Knowledge of platform campaign flow - including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing in multiple platforms
  • Understanding of campaign goals including, bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, business review, etc
  • Experience in data analysis & visualization, including Google Analytics, visual data platforms such as Google Data Studios, SKAI (formerly, Kenshoo), Tableau (SQL knowledge is a plus.)

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