Paid Search Media Manager

Job Summary

A company is looking for a Paid Search Media Manager.

Key Responsibilities:

• Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys aligned with the communication strategy, customer journey, and audience insights
• Understand client's business goals and customer journey to develop comprehensive Search media activation plans aligned with their goals
• Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes

Qualifications:

• 3+ years in direct response, or growth marketing environments and/or working with brands directly
• Solid understanding of marketing objectives, pixel strategy and how different channels & tactics influence consumer behaviors
• Knowledge of platform campaign flow - including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing in multiple platforms
• Understanding of campaign goals including, bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, business review, etc
• Experience in data analysis & visualization, including Google Analytics, visual data platforms such as Google Data Studios, SKAI (formerly, Kenshoo), Tableau (SQL knowledge is a plus.)