Paid Search Media Manager

Job Summary

A company is looking for a Paid Search Media Manager who will strategically plan, activate, optimize, and manage search media buys aligned with the communication strategy, customer journey, and audience insights.

Key Responsibilities:

• Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance
• Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes

Required Qualifications:

• 3+ years of experience in direct response or growth marketing environments and/or working with brands directly
• Solid understanding of marketing objectives and how different channels and tactics influence consumer behaviors
• Knowledge of platform campaign flow and experience in data analysis and visualization