Paid Search Specialist

Job Summary

A company is looking for a Paid Search Specialist to plan, execute, and optimize Google and Bing Ads campaigns for clients.

Key Responsibilities

• Plan, develop, and implement effective search campaigns for clients
• Perform keyword research, ad copy creation, and optimization to maximize campaign performance
• Monitor campaign performance and analyze data to identify opportunities for improvement

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 3 years of experience in managing Google Ads campaigns
• Strong understanding of Google Analytics, Google Tag Manager, and other campaign management tools
• Proven track record of managing multiple, large-scale PPC campaigns effectively
• Google Ads certifications in Search, Display, Shopping, Video, and Apps