Paid Search Specialist

Job Summary

A company is looking for a Paid Search Specialist to manage and optimize campaigns across Google's advertising ecosystem.

Key Responsibilities:

• Manage the development and execution of advertising strategies using Google Ads and other Google properties
• Conduct keyword research, build campaign structures, and segment audiences for efficient targeting
• Monitor daily campaign performance and implement optimizations to improve results

Required Qualifications:

• At least 5 years of hands-on experience managing paid search campaigns across Google Ads platforms
• Google Ads certification preferred
• Proficient in Google Analytics, Google Tag Manager, and Google Ads Editor
• Strong analytical skills to draw insights from data and make actionable recommendations
• Detail-oriented and organized, with a collaborative mindset