Paid Search Specialist

Job Summary

A company is looking for a Paid Search and Shopping Specialist.

Key Responsibilities

• Develop and implement a comprehensive Paid Search strategy to enhance visibility and performance across platforms
• Create, launch, test, and optimize Paid Search, P-Max, and Shopping campaigns on Google and Bing
• Manage budgets and collaborate with internal teams to ensure cohesive marketing strategies

Required Qualifications

• BA/BS or equivalent experience
• 5+ years of professional experience with Paid Search, Shopping, or PPC campaigns
• Strong analytical skills with proficiency in Adobe Analytics and Power BI
• In-depth knowledge of paid search platforms, including Google Ads and Microsoft Ads
• Experience with keyword research, ad copywriting, and landing page optimization