Paid Search Specialist

Job Summary

A company is looking for a Paid Search Specialist to drive results through effective paid search strategies.

Key Responsibilities

• Develop a strong understanding of client's products, competition, and marketing objectives
• Analyze performance data and site analytics for monthly and quarterly reporting
• Manage PPC budgets and ensure effective spending and project timelines

Required Qualifications

• 4-year college degree or equivalent work experience required
• 3+ years of experience in paid search engine marketing, preferably in an agency setting
• Advanced knowledge of PPC, including product listing ads and landing page optimization
• Strong data analytics background, with proficiency in Google Analytics
• High-level proficiency in Microsoft Office, especially Excel and PowerPoint