Paid Search Specialist

Job Summary

A company is looking for a Paid Search Specialist to manage and optimize paid search campaigns.

Key Responsibilities

• Own end-to-end execution and performance of paid search campaigns across Google and Microsoft Bing Ads
• Lead non-brand category expansion from keyword planning to optimization
• Analyze performance and deliver updates, making recommendations for ongoing improvements

Required Qualifications

• 4+ years of hands-on paid search experience with Google and Microsoft Bing Ads
• Experience with conversion tracking, value-based bidding, and smart bidding strategies
• Background in product-led organizations with a focus on optimizing product sign-up quality
• Ability to analyze complex datasets and utilize tools like Looker for insights
• Experience in managing multiple campaigns and workstreams effectively