Paid Search Specialist

Job Summary

A company is looking for a Paid Search Specialist to manage and optimize paid search campaigns across Google and Microsoft Bing Ads.

Key Responsibilities

• Manage end-to-end execution and performance of paid search campaigns, including budget and keyword management
• Lead category expansion efforts from keyword planning to optimization
• Analyze performance and provide regular updates and recommendations for campaign improvements

Required Qualifications

• 4+ years of hands-on paid search experience with Google and Microsoft Bing Ads
• Experience with conversion tracking and value-based bidding strategies
• Familiarity with product-led organizations and optimizing for product sign-up quality
• Ability to analyze complex datasets and derive actionable insights
• Experience using tools like Looker for data storytelling