Paid Search Specialist

Job Summary

Managing a significant Google Ads program, the full-time remote Paid Search Specialist will optimize high-volume ad spend, oversee campaign architecture, and implement creative testing to enhance performance across various platforms.

Key responsibilities:

• Oversee day-to-day management of Google Ads across multiple campaign types, focusing on optimization and performance metrics
• Develop and implement keyword strategies, bid strategies, and budget pacing to maximize ROAS and customer acquisition efficiency
• Coordinate cross-channel efforts with paid social and SEO teams, ensuring consistent messaging and full-funnel coverage

Required qualifications:

• 3-5 years of hands-on experience managing Google Ads with significant annual spend
• Proven track record of managing $7+ figures in US Google Ads spend
• Deep understanding of Google Analytics 4, Merchant Center, and Google Ads editor
• Strong metrics literacy in DTC performance indicators such as ROAS and LTV
• Ability to build and maintain reporting dashboards independently