Paid Search Specialist

Job Summary

To support a leading fintech and cryptocurrency platform, the full-time Paid Search Specialist will manage the strategy, execution, and optimization of paid search campaigns remotely across multiple countries, focusing on maximizing ROI and driving qualified traffic.

Key responsibilities

• Designing and managing end-to-end paid search campaigns across platforms like Google Ads and Bing
• Conducting keyword research and refining strategies based on performance data and market trends
• Monitoring SEM performance metrics and translating data into actionable optimization strategies

Required qualifications

• 2+ years of hands-on experience in a paid search or digital marketing role
• Proven proficiency with Google Ads and Google Analytics
• Experience managing PPC budgets with a track record of measurable ROI improvements
• Deep understanding of keyword research methodologies and bid management best practices
• Strong analytical skills and experience running campaigns across multiple search engines