Paid Search Specialist

Job Summary

To support a diverse range of clients including Federal Government, Healthcare, and Higher Education, the full-time remote Paid Search Specialist will develop and optimize paid search campaigns across Google Ads and Microsoft Ads, focusing on strategy, management, and analytics.

Key responsibilities

• Develop strategic paid search plans and manage campaign execution to improve KPIs such as CPL, CPA, and ROAS
• Conduct keyword research, audience analysis, and optimize campaigns through A/B testing and ongoing management
• Configure and maintain conversion tracking using GA4 and Google Tag Manager, ensuring data accuracy across various platforms

Required qualifications

• Bachelor's degree in marketing, communications, advertising, or a related field
• 3-4+ years of relevant experience in paid search and programmatic digital media, preferably in an agency setting
• Hands-on proficiency with SA360, Google Ads, and Bing
• Proficiency in conversion tracking configuration within GA4
• Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously