Paid Search Specialist

Job Summary

To support clients in the automotive sector, the full-time remote Paid Search Specialist will manage paid media campaigns, monitor budgets, and collaborate with Client Success Managers to ensure effective communication and alignment on strategy.

Key responsibilities

• Monitor budgets and oversee search platform accounts, ensuring advertisements appear as planned
• Conduct keyword research and manage bids while tracking KPIs and auditing website inventory levels
• Collaborate with internal teams to develop and suggest new campaigns, while assisting with ad copy and SOP documentation

Required qualifications

• Proficient knowledge of Google Ads, Microsoft Ads, and Google Merchant Center
• General understanding of Google Analytics with the ability to create views and goals
• Experience in data analysis and reporting, with basic knowledge of Excel/Google Sheets and GA4
• Strong independent work ethic and demonstrated problem-solving capabilities
• Google Ads, Google Display, and Google Search certification