Paid Search Specialist
Job Summary
Seeking a detail-oriented Paid Search Specialist to work remotely as a contractor, responsible for executing, optimizing, and building Google Ads campaigns for a diverse client portfolio while collaborating with a Search Lead to ensure performance benchmarks are met and exceeded.
Key Responsibilities
- Manage ongoing day-to-day account operations, including budget pacing and routine optimizations
- Expand upon the strategic vision provided by the Search Lead and execute end-to-end campaign setups
- Monitor conversion and tracking integrity across Google Tag Manager and Google Analytics 4, flagging errors as needed
Required Qualifications
- 2-3 years of hands-on experience with Google Ads campaign execution and optimization
- Strong analytical proficiency with Google Analytics (GA4) and familiarity with Google Merchant Center
- Technical skills in data analytics, including proficiency in Google Sheets/Excel
- Experience with DTC e-commerce brands or B2C lead generation clients
- Familiarity with generative AI tools for copywriting and data workflows
Complete Job Description
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