Paid Search Strategist

Job Summary

A company is looking for a Paid Search Strategist to develop and manage its paid search strategy.

Key Responsibilities

• Develop and manage paid search strategies for various product lines
• Collaborate with the Media team on measurement and modeling of paid search programs
• Make data-driven decisions to meet targeted key performance indicators (KPIs)

Required Qualifications

• High School diploma/GED and a minimum of eight years related marketing or digital media experience, or a Bachelor's degree and a minimum of five years experience
• Deep expertise in paid search bid strategies and platforms such as Google Ads and Microsoft Ads
• Advertising agency or in-house brand paid search experience preferred
• Advanced knowledge of Microsoft Excel and Tableau
• Experience managing multiple projects and budgets simultaneously