Paid Search Strategist

Job Summary

A company is looking for a Paid Search Strategist.

Key Responsibilities

• Develop a strong understanding of client's products, competition, industry, marketing goals, and objectives
• Analyze performance data and site analytics for monthly and quarterly reporting
• Manage PPC budgets effectively and oversee project and launch plans to ensure timely delivery

Required Qualifications

• 4-year college degree or equivalent work experience required
• 3+ years of experience in paid search engine marketing, preferably in an agency setting
• Advanced knowledge of PPC, including product listing ads and landing page optimization
• Strong background in data analytics, with proficiency in Google Analytics
• High-level proficiency in Microsoft Office, especially Excel and PowerPoint