Paid Social Content Strategist

Job Summary

A company is looking for a Paid Social Content Strategy Manager to develop and execute creative strategies for performance-driven paid media programs.

Key Responsibilities

• Own the end-to-end paid content strategy across performance marketing channels
• Analyze ad-level performance metrics to identify trends and optimize ad performance
• Collaborate with internal and external creatives to produce high-performing content

Required Qualifications

• 6+ years of experience in performance-driven content strategy, focusing on paid social
• Proven experience with DTC brands, preferably in apparel or CPG categories
• Deep understanding of the paid media landscape, especially Meta, TikTok, and YouTube
• Strong analytical mindset with the ability to interpret data for creative direction
• Experience leading creative testing cycles and building insights-driven content plans