Paid Social Digital Marketing Specialist

Job Summary

A company is looking for a Specialist in Digital Marketing, Paid Social.

Key Responsibilities:

• Devise strategies and build campaigns in media platform for a portfolio of universities and programs
• Conduct day-to-day management of paid social accounts and campaigns, monitoring budgets and forecasts
• Assist in the development of testing strategies to ensure optimization measurement

Required Qualifications:

• 3-5 years experience in paid media buying for direct-response marketing
• Bachelor's degree or equivalent certifications/experience
• Experience with Google Analytics and Google Tag Manager
• Experience with Facebook/LinkedIn required, Google/Microsoft/other a plus
• Ability to work effectively in dynamic, rapidly changing, team-based environment