Paid Social Marketing Associate

Job Summary

A company is looking for a Paid Social Associate to manage performance marketing campaigns for app acquisition.

Key Responsibilities

• Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels
• Drive efficient new user acquisition to one of the flagship apps
• Present weekly performance trends and campaign optimization recommendations

Required Qualifications

• 1+ years of app performance marketing experience in AppLovin or Meta
• 1+ years of experience writing creative briefs for D2C performance marketing ads
• Hands-on campaign management experience of direct-response campaigns
• Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV
• Experience using Generative AI tools for ad production and performance analysis