Paid Social Marketing Lead

Job Summary

A company is looking for a Paid Social Lead to manage and expand its paid social acquisition efforts.

Key Responsibilities

• Own Meta performance end-to-end, including campaign strategy, structure, testing, and budget allocation
• Monitor full-funnel performance and collaborate with creative and data teams to optimize campaigns
• Lead expansion into new channels like TikTok and Snapchat while managing associate talent

Required Qualifications

• 3-6+ years of paid social experience, particularly with 7-figure Meta accounts
• Proven ability to manage campaigns towards tangible business outcomes
• Deep understanding of tracking and measurement, including Pixel and CAPI
• Experience in lead generation, healthcare, or high-consideration funnels is a plus
• Must be based in the United States