Paid Social Marketing Lead

Job Summary

Leading a team of Campaign Managers, the remote Paid Social Marketing Lead will define and execute the Paid Social marketing strategy, optimize ad campaigns across various platforms, and build a high-performing team to achieve revenue and profit targets.

Key responsibilities:

• Achieve performance targets for Paid Social within the Social and Native Department
• Define and execute the Paid Social marketing strategy roadmap across multiple verticals
• Lead the team in deploying and optimizing ad campaigns on platforms like Meta and TikTok

Required qualifications:

• 5+ years of experience in performance marketing on Paid Social platforms
• Experience in line management and leading a team of Paid Social buyers
• Strong analytical abilities to generate actionable insights from data analysis
• Experience in Affiliate Marketing and/or Lead Generation
• Knowledge of the Health, Insurance, or Financial Services verticals is a strong advantage