Paid Social Marketing Manager

Job Summary

A company is looking for a Paid Social Manager to oversee paid social and display programs.

Key Responsibilities

• Develop quarterly channel roadmaps, audience frameworks, and testing calendars aligned with company goals
• Launch, monitor, and optimize campaigns to enhance ROAS and CAC
• Conduct weekly pacing, post-campaign analyses, and attribution modeling

Required Qualifications

• 4-7 years of experience managing paid social display campaigns in high-growth B2C or marketplace environments
• Proven success in achieving ROAS/CAC targets on Meta and at least one other platform (TikTok, Pinterest, Criteo)
• In-depth knowledge of campaign structures, tracking, and creative best practices
• Ability to manage end-to-end workflows with minimal oversight
• Strong analytical skills, including proficiency in Excel/Sheets and familiarity with BI tools; SQL knowledge is a plus