Paid Social Marketing Manager

Job Summary

A company is looking for a Paid Social Marketing Manager.

Key Responsibilities:

• Develop comprehensive paid social media strategies that align with overall marketing business objectives
• Oversee internal and external media buying teams in executing defined strategies and projects
• Analyze campaign performance metrics and provide regular reports to assess KPIs, optimizing campaigns based on data insights

Qualifications:

• 4+ years of experience in digital performance marketing operations or fulfillment
• Proven success in managing paid social media advertising campaigns on platforms like Facebook, Instagram, and TikTok
• Experience with D2C performance marketing and/or lead generation campaigns on social media platforms
• Knowledge of purchasing on a larger scale with large budgets and ability to scale campaigns effectively
• Bachelor's degree preferred in business administration, business management, marketing, finance, accounting, or communications