Paid Social Marketing Specialist

Job Summary

Owning the social commerce program end-to-end, the full-time Paid Social Marketing Specialist will manage media buying, produce creative content, and optimize landing pages while working remotely.

Key Responsibilities

• Own end-to-end campaign setup, bidding, and budget allocation on Meta, with plans to expand to TikTok and other channels
• Produce and deploy ad creative at scale using modern AI tools, continuously testing and iterating for optimal performance
• Build and optimize high-converting landing pages, ensuring accurate tracking and attribution of clicks and conversions

Required Qualifications

• 3-5 years of experience in paid social marketing with a focus on direct-response and e-commerce results
• Advanced expertise in Meta Ads Manager; familiarity with TikTok or other paid social platforms is a strong plus
• Proficiency in AI creative tools and design/video software such as Canva and CapCut
• Proven ability to create high-converting landing pages with a strong understanding of user experience
• Bachelor's degree in Marketing, Design, Communications, or a related field, or equivalent portfolio and track record