Paid Social Media Buyer

Job Summary

A company is looking for a Paid Social Media Buyer.

Key Responsibilities:

• Manage paid social campaigns across Meta, TikTok, and Pinterest, including strategy and optimization
• Conduct incrementality tests and analyze performance data to inform marketing strategies
• Collaborate with cross-functional teams to align on performance marketing strategies and execute brand campaigns

Required Qualifications:

• 5+ years of performance marketing experience with a focus on paid social campaigns
• Proven success in scaling advertising on Meta, TikTok, and Pinterest
• Experience with incrementality testing and conversion rate optimization
• Proficiency in analytics and attribution platforms like Northbeam and GA4
• Familiarity with tools such as Wrike, GSuite, and ad platform UIs