Paid Social Media Specialist

Job Summary

A company is looking for a Paid Social Media Specialist to drive measurable impact through high-performance paid social campaigns.

Key Responsibilities

• Plan, launch, and manage paid social influencer and brand campaigns across various platforms
• Monitor performance, make adjustments to meet KPIs, and ensure campaign quality and tracking
• Translate campaign data into actionable insights and present reports with strategic recommendations

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field (or equivalent work experience)
• 2+ years of experience managing paid media campaigns, particularly on social platforms
• Proven track record of meeting performance goals in a paid social role
• Strong understanding of campaign performance metrics and analytics tools
• Expertise with campaign management platforms such as Meta Ads Manager and TikTok Ads Manager