Paid Social Media Specialist

Job Summary

A company is looking for a Paid Social Specialist to manage performance marketing campaigns and optimize revenue for affiliate partners.

Key Responsibilities:

• Manage end-to-end setup of campaigns on Meta and TikTok, ensuring technical execution
• Tune bidding strategies and budget distribution to achieve ROAS targets
• Monitor tracking infrastructure and performance metrics to ensure accurate attribution

Required Qualifications:

• 2-3 years of experience in paid social media buying, preferably in-house or at a performance agency
• Advanced expertise in Meta Ads Manager; familiarity with TikTok Ads Manager is a plus
• Proficiency in Excel/Google Sheets and AI tools for data analysis
• Understanding of affiliate marketing dynamics is highly preferred
• Bachelor's Degree in Marketing, Finance, Economics, or a related quantitative field