Paid Social Media Strategist

Job Summary

Developing and managing paid social media advertising campaigns, the full-time Paid Social Media Strategist will drive brand awareness, engagement, and conversions for digital health and e-commerce clients while working remotely.

Key responsibilities:

• Collaborate with clients to create and implement paid social media strategies aligned with campaign objectives
• Set up and optimize campaigns on platforms like Facebook, Instagram, and LinkedIn, monitoring performance and making data-driven adjustments
• Conduct audience research and segmentation to enhance ad relevance and implement retargeting strategies

Required qualifications:

• 1+ years of experience in paid media advertising
• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Experience with Meta Ads Manager and other social media advertising platforms
• Strong analytical skills with proficiency in data analysis tools
• Certification in social media advertising platforms, such as Facebook Blueprint, is a plus