Paid Social Specialist

Job Summary

Focused on driving revenue for affiliate publishing partners, the full-time Paid Social Specialist will manage media buying and execution on platforms like Meta and TikTok, optimize campaigns for ROI, and ensure data integrity while working remotely.

Key Responsibilities

• Manage end-to-end campaign setup and execution on Meta, expanding to TikTok and other channels
• Continuously optimize bidding strategies and budget distribution to achieve aggressive ROAS targets
• Own tracking infrastructure, ensuring accurate attribution of clicks and conversions

Required Qualifications

• 2-3 years of hands-on paid social buying experience, preferably in-house or at a performance agency
• Advanced expertise in Meta Ads Manager; familiarity with TikTok or other platforms is a plus
• Proficiency in Excel/Google Sheets and AI tools for analyzing large datasets
• Understanding of affiliate dynamics, including EPC and revenue-share models
• Bachelor's degree in Marketing, Finance, Economics, or a related quantitative field