Paid Social Strategist

Job Summary

A company is looking for a Paid Search Strategist to support health and wellness social campaigns.

Key Responsibilities

• Develop and execute paid and organic social media strategies across various platforms, with a focus on LinkedIn
• Create platform-specific strategies, campaign calendars, and performance projections
• Collaborate on content and video strategies and support early lead generation planning

Required Qualifications

• Expertise in LinkedIn strategy and performance tracking
• Strong knowledge of YouTube paid and organic content
• Experience with HubSpot and/or Hootsuite
• Understanding of video content and engagement drivers
• Experience in the health/wellness or therapy industry is a plus