Paid Social Strategist

Job Summary

A company is looking for a Paid Social Strategist to manage paid social buys and oversee strategic deliverables.

Key Responsibilities

• Develop full funnel paid social strategies aligned with client objectives and marketplace trends
• Analyze multi-platform campaign performance to provide insights and recommendations
• Act as a trusted touch point with clients and cross-functional teams regarding campaign strategy

Required Qualifications

• Minimum of 3+ years of experience in paid social media buying and planning
• Experience across at least 2 social platforms such as Meta, TikTok, or YouTube
• Demonstrated critical thinking ability and willingness to learn additional platforms
• Proficiency in Excel, including pivot tables and large datasets
• Certifications in digital marketing and/or social media strategy are a plus