Paid Social Strategist

Job Summary

A company is looking for a Paid Social Specialist to develop and optimize paid social campaigns across various platforms.

Key Responsibilities

• Create, execute, and manage paid social marketing strategies to drive traffic and conversions
• Perform in-depth data analysis to identify trends and improve performance
• Collaborate with cross-channel teams to enhance overall campaign effectiveness

Required Qualifications

• Bachelor's degree in marketing, business, communications, or related field, or equivalent work experience
• 1+ years of experience managing paid social campaigns across Meta
• Experience with graphic design and content creation
• Familiarity with social media management tools like Hootsuite or Sprout Social
• Proficiency in Microsoft Excel for trend analysis