Paid Social Strategist

Job Summary

Owning the strategic direction and performance of paid social programs, the remote Paid Social Strategist will manage client accounts, develop full-funnel strategies, analyze performance data, and serve as a trusted partner to clients, all while working within the US Eastern Time Zone.

Key responsibilities

• Own the day-to-day paid social strategy and performance narrative for client accounts
• Develop full-funnel strategies across various platforms, including budget allocation and campaign structure
• Analyze performance data to identify key drivers and translate insights into actionable recommendations

Required qualifications

• 3+ years of hands-on paid social experience across major social platforms such as Meta, TikTok, and LinkedIn
• Demonstrated ability to independently develop paid social strategies based on client goals
• Strong analytical skills to diagnose performance and create strategic narratives from data
• Experience in client communication and presenting performance insights confidently
• Strong understanding of full-funnel paid social strategy and budget management skills