Partner Marketing Manager

Job Summary

Leading the partner marketing strategy for Pega's Americas region, the full-time Partner Marketing Manager will manage high-impact joint campaigns with Global Strategic Partners, focusing on pipeline generation and co-brand presence in a remote environment.

Key responsibilities

• Develop and execute joint go-to-market strategies and integrated campaigns with partners to accelerate pipeline and market penetration
• Serve as the primary marketing lead for two Global Strategic Partners, managing co-branded campaigns and digital initiatives
• Track and report on KPIs and deliver quarterly performance insights to executive leadership

Required qualifications

• 7+ years of experience in partner or alliance marketing within a B2B SaaS environment
• Proficiency in developing joint value propositions and marketing assets for partner and end-client audiences
• Experience managing Marketing Development Funds (MDF) with accountability for ROI
• Strong analytical skills and proficiency in marketing automation platforms and CRM tools
• Demonstrated ability to build and maintain relationships with external partner marketing counterparts