Partner Marketing Manager

Job Summary

To drive strategic partnerships and enhance institutional demand, the full-time remote Partner Marketing Manager will create and execute marketing strategies for health systems and community organizations, focusing on B2B demand generation and partner engagement.

Key responsibilities

• Equip Commercial and Partnerships teams with institutional proof and marketing assets to support payer and health-system conversations
• Own partner and referral marketing by developing segment-specific value propositions, collateral, and a systematic outreach plan
• Run B2B demand generation initiatives, including webinars, email campaigns, and events, while measuring and reporting on partner-sourced activities

Required qualifications

• 5+ years of experience in B2B, partner, channel, or commercial marketing, particularly targeting institutional healthcare buyers
• Proven track record of developing marketing assets that influence healthcare B2B decision-making
• Experience collaborating with field, community, or provider-relations teams to enhance effectiveness
• Hands-on execution capability in a small team environment, with the ability to scope, write, and deliver marketing materials independently
• Fluency in AI applications for marketing, with the ability to analyze and deploy AI-generated content effectively