Patient Media Strategy Manager

Job Summary

Managing integrated consumer and patient media campaigns, the full-time Manager of Media Strategy will lead strategy development, execution, and optimization for the Transcatheter Heart Valves business unit, with opportunities for hybrid or remote work arrangements.

Key responsibilities

• Lead media strategy for consumer and patient campaigns, translating business objectives into actionable plans
• Build strong relationships with cross-functional partners and serve as a strategic advisor on media direction
• Oversee campaign performance, ensuring alignment with strategic intent and business priorities while optimizing based on insights

Required qualifications

• Bachelor's Degree or equivalent in a related field with 8 years of relevant work experience, or a Master's Degree with 6 years of experience
• Experience in advertising/media agency and familiarity with the digital marketing ecosystem
• Strong understanding of consumer and patient media channels, including digital and traditional media
• Proven ability to develop insight-driven media briefs and strategies
• Strong organizational skills with the ability to manage multiple campaigns simultaneously