Payer Marketing Manager

Job Summary

Driving integrated marketing programs, the full-time Payer Marketing Manager will develop and execute go-to-market strategies for the payer segment, focusing on pipeline growth and revenue outcomes while working remotely.

Key responsibilities

• Develop and execute payer segment go-to-market strategies aligned with business objectives and revenue growth goals
• Analyze market trends and buyer personas to inform segmentation, messaging, and campaign planning
• Oversee integrated marketing program execution and build executive-ready reporting that connects marketing activity to key performance indicators

Required qualifications

• Bachelor's degree in Marketing, Communications, Healthcare Administration, Business, or a related field
• 6+ years of experience in B2B marketing, segment marketing, or related roles, preferably in healthcare technology or the payer market
• Proven ability to develop go-to-market strategies and integrated campaigns across multiple channels
• Strong analytical skills with experience in translating data into actionable recommendations
• Demonstrated ability to collaborate with and influence cross-functional teams to drive aligned execution