Performance Analytics Manager

Job Summary

A company is looking for a Manager, Performance Analytics who will focus on leveraging data-driven insights to optimize marketing strategies.

Key Responsibilities

• Utilize data analysis tools to measure marketing performance and develop actionable insights
• Lead marketing optimization efforts and evaluate the impact of media mix on effectiveness
• Manage data governance processes to ensure accuracy and consistency in marketing data

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or a related field; advanced degree preferred
• 10-15 years of experience in managing B2B and B2C platforms
• Strong background in multi-channel marketing and e-commerce
• Proven experience with Adobe Analytics and Tableau
• Experience in managing and optimizing various media channels