Performance Creative Lead

Job Summary

A company is looking for a Performance Creative Lead, US.

Key Responsibilities

• Lead the development of the team's creative strategy aligned with new customer acquisition goals
• Translate complex business objectives into localised creative strategies and assets for paid social channels
• Establish a rapid testing cadence and use performance marketing metrics to guide creative decisions

Required Qualifications

• Proven experience in performance marketing and paid social creative trends
• Strong project management skills with the ability to manage multiple deadlines
• Experience in leading and mentoring creative teams
• Familiarity with generative AI tools for creative ideation and production workflows
• A strong portfolio showcasing social media video content and performance insights