Job Summary
A company is looking for a Performance Creative Strategist, responsible for developing and orchestrating creative strategies and initiatives for performance marketing campaigns.
Key Responsibilities:
- Develop and orchestrate creative initiatives and roadmaps for ongoing testing of creative and upcoming new work
- Analyze creative performance data to inform future creative initiatives
- Conduct comprehensive research on brands, target audiences, and industry trends to inform creative campaigns
Required Qualifications:
- 3+ years of creative industry experience, with at least one year dedicated to creative strategy for digital marketing
- Fluent in the language of creativity and technical terminology
- Knowledge of analyzing digital advertising and creative performance
- Experience conducting primary and secondary research to gather insights
- Understanding of the digital marketing landscape and diverse verticals
