Performance Creative Strategist

Job Summary

A company is looking for a Performance Creative Strategist, responsible for developing and orchestrating creative strategies and initiatives for performance marketing campaigns.

Key Responsibilities:

• Develop and orchestrate creative initiatives and roadmaps for ongoing testing of creative and upcoming new work
• Analyze creative performance data to inform future creative initiatives
• Conduct comprehensive research on brands, target audiences, and industry trends to inform creative campaigns

Required Qualifications:

• 3+ years of creative industry experience, with at least one year dedicated to creative strategy for digital marketing
• Fluent in the language of creativity and technical terminology
• Knowledge of analyzing digital advertising and creative performance
• Experience conducting primary and secondary research to gather insights
• Understanding of the digital marketing landscape and diverse verticals